Finally, an easy way for charities to collect spare change digitally, and a great way for consumers to feel good about their purchases… We sat down with Mujtaba Jaffer, CEO of Pledjar.com to discuss his mobile fundraising app. If your charity is looking for new avenues to acquire funding and want to know more about how mobile fundraising could work for you, read on.

What is pledjar.com?

Pledjar is the new and innovative mobile fundraising app which replaces the traditional charity checkout bucket. With Pledjar, users can round-up transactions to the nearest pound and pass on their ‘spare change’ to up to three charities of their choice. With the ability to also make one-off donations, Pledjar is the all in one charity donation app, and saves the need for users to have to register on various platforms and repeatedly fill out account details. Click here for your free information pack, and be sure to quote reference code #whatCharity to get your charity code free for the first year.

How can charities use this service?

Signing up with Pledjar as a charity is super easy, just one document to digitally sign, and a compliance questionnaire to fill – together which, both should take literally a few minutes to fill. As for fees, there is no subscription or platform fee, nor are there any hidden charges from users or charities  – we firmly believe in absolute transparency. We pass on 100% of the donations at the end of each month, allowing the charity to claim Gift Aid on the full amount (where applicable). Pledjar then charges the charity 10% on what we passed on, not touching the Gift Aid amount. This method allows us to help the charity maximise their donations, by not charging our fee at point of donation (see below example).

Charities benefit from micro-donations multiplied across their donor base, offering a new way to secure additional regular giving. In addition, we provide every charity with their own login to a charity panel where they can track the number of donors, total donations received, download relevant data for Gift Aid submission and many more insights. Within the charity panel, charities can tailor their presence on the app by editing their profile so as to stay more connected with their donor base, and push seasonal campaigns.

For charities this is a real game changer, as it really brings regular giving into the modern world by Open Bank technology. Currently, people do almost everything on a mobile app, and we believe charity should be likewise. By receiving micro-donations en mass, the potential additional benefits charities can pass on to their beneficiaries is huge, and now  is the time.

How Do Donors Use the App?

To sign up, users simply need to create an account, link their bank account via Open Banking, choose a donation plan, and finally select a charity and fill in the Gift Aid declaration if applicable.

Pledjar is designed with two things in mind; great user experience, and full transparency. Like for charities, the user sign up process is equally simple and quick:

  • Firstly, the user creates an account by verifying email and phone number.
  • Next, they connect their bank account via Open Banking through TrueLayer (an FCA regulated and government used company) so that their transaction round-ups can be calculated on the app.
  • Thirdly, setup a donation plan by choosing automatic or manual round-ups, as well as an optional weekly donation limit.
  • Finally, the all important decision of which charity they’d like to donate to – and a maximum of three can be selected, and not forgetting the Gift Aid declaration. Users can also utilise a charity code at this stage, if the charity has purchased one, and pre-select their favourite charity.

The app is completely secure, and really does emphasise total control for the user at all times. The app has lots of features to keep users engaged  and in control such as the ability to make one-off donations, view their transactions and donation breakdowns, charts to see their donation history, and of course a section where they can change preferences and settings.

How is your site different to online giving sites?

Pledjar was the first app and donation platform of its kind – enabling charities to reclaim spare change through a digital means. Rather than needing to create accounts and sign in to various website based platforms, or having to find the charity you love, Pledjar is the all-in-one app that caters for your donation needs.

On top of that, users don’t need to change how they pay for things, nor how they shop or live their life. They can simply donate spare change on a daily basis, making being charitable easy and financially manageable. 

How did the idea for the site come about?

Mujtaba had a decade’s experience in the financial services industry, and is a tenacious “ideas kind of guy”. In 2017 he started to think about how rounding up transactions could be a way for charities to still benefit from spare change – which traditionally was something done at supermarket checkouts via donation buckets. However, with the decline of cash transactions, charities were missing out. So he bounced the idea of co-founder Muntazir, who, with almost a decade in the third sector, was convinced the idea would work. With the absence of technology and rigorous banking regulation, the pair were unable to really get things going…until two years later. In early 2019, they put their heads together again as Open Banking was finally here, and the idea of round-ups could now become a reality. And so, Pledjar was born.

Every charity needs new ways of fundraising, and this is probably even more so during the pandemic. We really want to help your fundraising efforts, so please click here for your free information pack, and be sure to quote reference code #whatCharity so we can give you the charity code free for the first year!

Mujtaba Jaffer, CEO of Pledjar


Mujtaba is  LPC qualified with ten years experience within the financial service industry. He is the founder of a financial institution which processes over £3bn annually, and in 2019 he founded Pledjar as a means of helping charities do more for their beneficiaries.

FacebookTwitterLinkedIn