A piece by Terry John, Sales Executive at whatCharity.com

With each passing day we are realising that helping each other and being a force for good is going to have to be a major part of the strategy for any business that wants to thrive. Success will be measured not merely by profitability alone but also on how much of a positive difference the business makes to both society and the environment.

These days it is almost impossible to avoid news of the challenges facing us all; COVID-19, race and sex equality, climate change, economic pressures – need I go on? We need to harness our frustrations and use that energy and direct it rather than letting it dissipate and to eventually peter out having made no difference. If we allow that to happen we will be sentencing ourselves to merely relive the upset and pain again, again and again like some dystopian ‘Groundhog Day.’

We are certainly at a crossroads or, as Malcolm Gladwell describes in his book ‘The Tipping Point,’ at a point where we can choose to grasp control of our futures for the good and survival of all in a more equitable way. When enough people become a part of something positive, it spreads like a contagion. Where CSR was once a concept only applicable to large conglomerates, it is now it is a given strategy for companies small and medium sized too. Mega-trends don’t start in just one day. It takes a positive shift in order to tip the scales.

Take The First Step

Many businesses know that an integrated and effective CSR strategy will form an absolutely key part of their future. Whether the support will be through the impactful distribution of resources, or donations of money, grants, or skills based volunteering, it obviously needs to be applied where it will provide the most effective benefit – benefit that will be felt not just by the receiving charity but also by the donating business. This makes the process doubly valuable and effective.

Communication is the first step to taking action. What does the preferred future of your company look like? Once these conversations have been had, finding the right charitable organisation to help to support that journey is the next step.

Find The Right Charity For You

Finding the right charity can be a time consuming and difficult task, especially as there are 167,000 to choose from in the UK alone. It takes up valuable staff time for companies to do this on their own. We at whatCharity match organisations based on their shared vision for the future. Our bespoke matchmaking service saves money and time for both parties and kickstarts effective collaboration.

Tell us what you are looking for – here are some points you might like to consider when choosing your criteria – and we’ll provide a list of charities that fit the profile you give us. Once you’ve engaged with the chosen charity (or charities) we then provide you with all the data you need to get the optimum value from your aid.

Why Should I Engage?

As a business you can reap so many benefits, both tangible and intangible, from engaging in charitable activity. Apart from the obvious ones like meeting your CSR requirements or offering PR and networking opportunities, your staff are engaged and enthused, you build loyalty, and they can often learn and practice new ideas and skills with charities which they can then bring back to the business. 

Mutually beneficial, shared value relationships are the future. Here at whatCharity.com, our unique approach works to positively disrupt the sector by streamlining company-charity matchmaking so that you can build your brand and engage with stakeholders in a more meaningful way… all whilst making a difference.

If you would like to discuss what shared value creation might look like for your organisation, get in touch at terry@whatcharity.com