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When people talk about charity, their message is full of emotions and pride. No wonder as charities tackle multiple important challenges locally and globally – and it is a privilege to be involved. 60% of the adult population in the UK gives money to charities, almost the same number donates goods. One in five volunteer and over one third have helped sponsor a friend in a charity challenge. whatCharity.com interviewed people about the importance of charities and how they are participating in making their share of the difference.