The world around us is becoming increasingly digital, with less reliance on paper and more and more on technology. Having a digital presence and using technology in the right way can make a huge difference to the work of a charity. It can make processes simpler, increase your presence, help promote events and campaigns more efficiently and much, much more.
If you’re not sure where to begin with trying to embrace digital technology for your charity, these 5 solutions are the perfect place to start…
CRM System – e.g. Hubspot
A good CRM (Customer Relationship Management) system can make all the difference when handling data.
Systems like Hubspot allow charities to manage business relationships and the data and information associated with them quickly and easily, all in one place. These services allow you to categorise contacts according to their status (e.g. volunteer, donor, business contact, beneficiary etc). You can also add notes to your colleagues and set alerts which makes communication with all stakeholders much more relevant and timely.
This eliminates the need for a lot of paperwork and keeps things as simple as possible so you can concentrate your time on the things that really matter. Just remember to comply with GDPR requirements!
The basic version of Hubspot is completely free and you can check it out here
Social Media Scheduling Tools – e.g. Hootsuite, SmarterQueue
In today’s modern world, social media is everywhere and using social media correctly can have massive benefits to a charity. It’s ideal for promoting your cause, getting information out there about events you’re holding and so much more.
But, many people are daunted by creating content and posting regularly as it takes a lot of time and effort, but with a social media scheduling tool, a lot of the hard work is done for you.
You simply populate the interface with content and schedule it to go out when you want it toon Facebook, Twitter, LinkedIn, Instagram, Google+ or Pinterest. Creating content and posting in one, two, three or four-week slots helps you to see the bigger picture and focus on the entire task at once.
You can even create ‘evergreen’ content that can be pushed out on social media regularly without you having to think about it. This is perfect for key messages and content which you can push out frequently to help your charity promote its mission and ideas.
Video Editing Tools – e.g. Blender, Shotcut, Lightworks
Videos are a great way and increasingly important way to capture people’s attention and can be used in emails, on social media and played at events. Many people are put off creating videos though, as they assume a professional videographer and fancy software is required to shoot, edit and complete them.
Fortunately, that’s not the case, as there many free and low-cost video editing tools out there that allow you to add your logo, add text, edit the video length and much more. Simply record what you wish to say on your mobile phone camera and finetune it with an editing tool. Software such as Blender can do all the hard work for you, requiring minimal skill and effort from you to create superb videos for your charity.
There is always a place for professionally scripted and shot high-quality videos, but updates on your work, impact and thank you notes for donors and volunteers can be done in a more real-time, self-made way.
Source Creatives – e.g. People Per Hour
Need a web designer to make changes on your website? Trying to source a copywriter for your email marketing campaigns? Looking for a graphic designer to create a logo or flyer? It can be difficult to know where to look when you need a freelancer to help with aspects of running your charity. The time it takes to create job listings, uncertainty over price and more can often hinder people when it comes to taking action.
People Per Hour is a fantastic website that allows you to post your job requirements for free and receive proposals from people who are able to complete your work, both remotely and on site. Hourly rates are clearly shown and you can easily speak to several candidates to compare their offers before committing. There’s also only a very small commission when you accept someone’s offer.
Explore the People Per Hour platform here
Event Ticket Sales Platform – e.g. FIXR
FIXR is a platform that allows you to create charity events and start selling tickets in just a few minutes. Their booking platform is completely free for event organisers and booking fees are the lowest in the market.
Customers can buy tickets via the FIXR website or via apps and widgets you can embed within your own website or Facebook page. You can create your very own ticket booth on your website or Facebook page with no cost!
Begin embracing digital today for your charity today and you’ll find you’ll see quick results and major benefits with just a short space of time and, if you use these programmes, you’ll find it doesn’t cost you much to do so.